Can the Impossible Burger achieve the impossible?
Vegans who've tasted it nearly threw up because it tasted just like beef!
Who would say no to a burger that is gluten-free, contains no hormones or antibiotics, is kosher AND halal-certified?? There’s a good reason why the Impossible Burger is gaining a huge following!
Impossible Burger brings food to a whole new level
12,000 burgers were handed out from a food truck at CES 2019 in Las Vegas. You might ask yourself why food is featured at a tech expo? Well, the Impossible Burger v2.0 has been engineered from the ground up. The patty is made from plant protein, yet tastes just like the real thing. And this is possible thanks to both technology and the creative minds at California-based startup Innovative Foods.
Some vegetarians said they felt nauseous because it tasted so close to the real thing! However, the burger is made from wheat protein, potato protein, coconut oil and a secret ingredient, called heme. Developed from soy, it contains elements from haemoglobin found in animal protein.
Impossible Foods create a possible solution for sustainable food sources
The Impossible Burger is sold in 5,000 restaurants worldwide and will start being sold in supermarkets.
Chief Executive Pat Brown shared that despite the raised eyebrows when Impossible Foods turned up at CES, their plan to transform food as we know it changed minds.
“What distinguishes us is we are developing a new technology platform that will transform the global food system.”
This isn’t the first time that technology created innovative food products. For example, the plant-based beef jerky is expected to really take off this year! On one hand, people might see this as just a bit of fun. But for Brown, Impossible Foods addresses an important issue. Specifically, an estimated 40 per cent of the global land area is used to grow livestock.
What’s even more exciting is that it will come to a store or restaurant near you! There are plans to launch the Impossible Burger v2.0 recipe in Singapore in the foreseeable future.
They have set their sights on global expansion, hoping to reach Hong Kong and Macau in the future.
“We’re doing some early work preparing for (global) expansion,” Brown said.
The Impossible Burger is just the start of the tech start up’s exciting journey and they hope to scale up their operations to produce the Impossible Burger in large quantities.
Brown is encouraged by the results and is happy that there’s good feedback with his Impossible Burger. However, he shares that great products have humble beginnings. “Apple started with one hand-built computer,” he said. “You have to start somewhere.”
So as technology continues to develop, Brown believes his product to improve.
“Unlike the cow we are going to be getting better every single day,” he said.