Jim's Recipe, the most popular sponge cake from Malaysia, finally arrives in the Philippines

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But will the sponge cake rise or fall when tasted by Filipinos?

With over 47 franchises across Malaysia and international branches in Singapore, Hong Kong, American and China, it was only a matter of time before Jim’s Recipe came to the Philippines. The sponge cake chain has opened its first franchise in Pasay City. And Jim’s Recipe Philippines edition is making serious waves.

Jim’s Recipe Philippines takes spongecake to the next level

jim's recipe philippines

Image | Instagram screengrab (@jimsrecipeph )

Filipinos really enjoy their desserts. From mango floats to wacky ice cream, they are spoiled for choice when they have sweet cravings. Jim’s Recipe Philippines arrives in the midst of a busy dessert arena and specialises in freshly-made fluffy sponge cakes.

You might be asking “how is this any different from mamon?” On the face of it, it’s just a simple sponge cake made from eggs, flour, sugar and milk. But it’s this very simplicity that has garnered the bakery international attention for all the right reasons.

jim's recipe philippines

Image | Instagram screengrab (@jimsrecipeph)

The original cake starts at Php180. But the equally popular cheese sponge cake is going for Php250. It’s got a delicious cheesy gooey filling and gives the cake the ability to jiggle about.

Each slice is stamped with the store’s logo and is packed in a cute takeaway box so it’s easy to take home and share (or not, if you want it all to yourself!)

jim's recipe philippines

Image | Instagram screengrab (@jimsrecipeph )

Chef Jim Wang started off in a small bakery in Kuala Lumpur, Malaysia. After years of honing his craft, the humble sponge cake found its way into the public’s hearts. The art of making the cake has been perfected to a T after Chef Wang has gotten it done to a science. This meticulous approach is the key to the bakery’s success. And Sean Uy and family are responsible for making Jim’s Recipe Philippines a reality.

Steady your phones for the gram and prepare your appetites when you visit Jim’s Recipe at G/F North Parking Building, SM Mall of Asia, Pasay City.

Written by

Vinnie Wong